Aamla Apparel began as an idea which was simmering in Nidhi’s head for years.
Eventually, the stars aligned and Aamla Apparel by NK Creations came to be.
In spring of 2022, Nidhi traveled to India to pursue this idea of supporting families and their employment by utilizing her passion for fashion. The pandemic left many artisans unemployed in India so she knew it was time to begin this new adventure.
First, Nidhi focused on designing trendy scrubs with exclusive fabrics. Then she decided to delve into dresses and outfits. Nidhi enjoys perusing the variety of fabrics as well as designing the styles and embroidery which adorns them.
Nidhi met Ravi, a local artisan, while she was in India.
Ravi was getting his workshop established and in the process of building his team of tailors, designers and seamstresses. Soon Simran would join the team as an apparel designer.
Currently, fabrics are chosen through virtual shopping between Ravi & Nidhi. Nidhi hopes to return to India soon to choose additional fine fabrics to add to her already exclusive clothing line.
Aamla- the Indian gooseberry transports me to idyllic afternoons in my grandma’s courtyard, bustling with the ladies of the house and friends.
Women clad in tastefully selected six-yard-long elegant sarees in fine fabrics. Chatting, laughing and giggling as they exchanged recipes for pickles, chutneys and murabbas (jam). Aamla murabba was one of my favorites and the recipe was one of my grandma's best kept secrets. Sweet and tangy, flavored with cinnamon and cloves. Aamla murabba was sure an unforgettable treat. The women walking in the courtyard adorned in delicate fabrics as cotton, linen and muslin reminded me of clouds floating on a hot summer sky. These gatherings became an opportunity for the ladies in my life to showcase their own delightful summer collection. To this day, memories of those carefree afternoons and scent of citrusy aamla murabba fill my heart with joy and take me back to my roots.
Aamla Apparel aspires to bring you similar joy when you wear our unique hand sewn dresses, made with sustainable fine fabrics curated in India. Our mission is to merge traditional, high-end luxury fabrics with contemporary fashion while weaving connections between cultures. We strive to enhance your experience by providing customization in some of our designs.
- Written by Nidhi Kumar
Aamla Apparel is sold at Gathered Roots in Fond du Lac, Wisconsin.
You can also view her collection on Facebook or contact Nidhi directly for additional information. Nidhi continues to give back to her local community by donating a percentage of the profits to the Women’s Fund of Fond du Lac.
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